Direct Mail Marketing

Excel4Marketing Direct Mail Marketing Survey

Here is the quick summary of the 2011 Exce4Marketing Direct Mail Marketing Survey Findings of more than 200 Marketing Firms in the US:

- Marketing Firms use 20% of their total marketing budget on Direct Mail Marketing. Compared to other marketing approaches Direct Mail leads with the largest marketing budget share.

- 82% of the Marketing Firms plan to spend the same share of their marketing budget on Direct Mail in 2011 and 2012.

- The trend recognized by this survey suggests that Email Marketing and Social Media Marketing are still in continuous growth – 73% of the marketing firms will allocate more money on Email Marketing and Social Media Marketing while Search Engine Optimization (SEO) and Website Marketing will keep the same share of the marketing budget.

- 94% of the marketing firms believe that Direct Mail is still the most effective marketing approach for delivering the marketing message directly to the end user.

- 87% of the marketing firms agree that Direct Mail has better credibility compared to Social Media and Email Marketing.