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Marketing Dashboard in Excel
Excel4Marketing Toolbox includes
one-page marketing dashboard report in Excel. This product allows
you to
simplify your
marketing reporting and analysis by creating professional dashboard
report with excellent print quality and highly effective design.
Discovering key marketing issues
is easy when you see everything you need on one page.
Improve your business focus by continuously tracking and managing
all marketing activities and metrics. Every marketing manager needs
well defined marketing management performance system. You can
customize this marketing dashboard product for excel with your own
metrics.
Frequently used marketing metrics: overall revenue/sales, revenue per customer, revenue per product/service, revenue per region, revenue per market segments, market share, profitability/margin, revenue with new customers, revenue with new products/services, customer loyalty, customer satisfaction, referrals, customer complaints, customer survey responses, top and bottom customers/accounts, quality of customer service, promotion/advertising cost, promotion/advertising effectiveness, sales force performance, online leads generation, customer lifetime value, customer retention rate, customer acquisition rate...
BCG
Matrix, Perceptual Mapping / Positioning Maps, Marketing Metrics and
Dashboard Report, Benchmarking, Radar Charting, Performance Gap
Analysis, Pareto Analysis and Pareto Charting, Ansoff Matrix, Trend
Chart, GE / McKinsey Matrix. All marketing tools for Microsoft Excel
have been developed for marketing managers and are easy-to-use
templates. You can create your reports and perform analysis with a
click of a button.
